![](https://assets.entrepreneur.com/content/1x1/300/20190329124931-DrJonesMathewGreatLakesInstituteofManagementGurgaon.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Dr. Jones Mathew
Professor- Marketing, Great Lakes Institute of Management, Gurgaon
Latest
Glocalisation- Global + Local Approach of Brands
The art of balancing the universal characteristics of a brand with the local ecosystem in which it exists is called glocalization
More Authors You Might Like
-
Bryce Conlan
Founder & CEO of Narrative Advantage
-
Entrepreneur Store
Entrepreneur Store
-
Dan Rowe
Founder & CEO of Fransmart
-
Emily Rella
Senior News Writer
-
Greg Davis
CEO of Bigleaf Networks
-
Amanda Breen
Senior Features Writer
-
Madeline Garfinkle
News Writer
-
Johannes Panzer
Head of Industry Solutions for Ecommerce